Chinese milk brands halt advertising

BEIJING - The majority of domestic brands affected by the tainted milk scandal have largely halted their advertising campaigns over the past week. A notable exception is Yili, which has taken out full-page ads that attempt to reassure consumers.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features