Chinese feel power for change through consumer choice

Compared with consumers in other countries in the region, consumers in China are more concerned about the social and environmental impact of the things they buy and more likely to believe that social media has given them more power to effect change. They're also more likely to believe companies should play a bigger role in their local communities and more llkely to hold the conviction that tomorrow will be a better day, according to a recent study by Havas Worldwide.

by Staff