Chinese brand Exception de Mixmind gets moment of glory as first-lady fashion
BEIJING - China's new first lady and her Exception-branded outfit went viral late last week on Sina Weibo after netizens identified the label as a home-grown one instead of similar-looking Italian luxury brand Tod’s.
by Jenny Chan 陳詠欣
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features