The bank had invited several agencies, including Basic Advertising and Great Wall Advertising, to present their credentials early this year.
Euro's appointment comes as the bank takes steps to become a major player in the Philippines, according to Euro RSCG division manager Agnes Dioso.
"People see it as a small Taiwanese bank. It wants to be projected as a multinational institution with big resources, which it is, shesaid.
There was no incumbent agency. ChinaTrust used local shopss and design studios on a project basis. Euro executive creative director, Norman Agatep, said Chinatrust had launched a number of pioneering products this year, including its 'five years, zero' interest home loan, which generated strong response.
