Agencies believed to be involved are McCann Erickson, Ogilvy & Mather and Grey, although none of the agencies contacted by Media responded to requests for comment. China Mobile, which acquired Paktel for US$254 million, is believed to be unhappy with a recent drop in subscriptions despite the category’s increasing penetration.
China Mobile reviews emerging markets strategy
BEIJING - China's leading mobile brand China Mobile is actively seeking creative and media partners for its emerging markets business, which is expected to include an initial focus on Pakistan.
