China Media loses New World bus ad deal to Top Result

<p>HONG KONG: New World First Bus (NWFB) has dropped China Media </p><p>Network and appointed Top Result as its agent to handle the company's </p><p>bus shelter advertising space. </p><p><BR><BR> </p><p>The appointment paves the way for Top Result to enter the bus shelter </p><p>outdoor business, giving it 20 per cent of space in this category. No </p><p>reason was given for the change of agency. Top Result's manager for </p><p>professional services, Sallus Wong, said: "Competition in the outdoor </p><p>medium is severe nowadays, but this medium only accounts for about four </p><p>per cent of total adspend. Because of this, we believe there is strong </p><p>potential for growth." </p><p><BR><BR> </p><p>NWFB's change of agency follows a deal by rival KMB and its marketing </p><p>representative Texon International to double the number of panels to </p><p>4,000, with the expansion of their network to Kowloon and the New </p><p>Territories. </p><p><BR><BR> </p>

by | 07/20/2001