According to OMD Hong Kong MD Jackson Kwok, CCB has previously worked with a number of 4As agencies on a project basis, including ZenithOptimedia and MediaCom.
OMD has been tasked with improving the bank’s standing in the market.
China Construction Bank selects OMD Hong Kong
HONG KONG - OMD Hong Kong has secured China Construction Bank's (CCB) media planning and buying business without a pitch.
