China CEOs awaken to benefit of CSR

BEIJING: New research reveals that Chinese CEOs regard corporate social responsibility (CSR) and corporate reputation as key factors in building successful brands. However, Hill & Knowlton's (H&K) Corporate Reputation Watch survey - conducted for the first time in China in association with The Economic Observer - also demonstrates that few in China's C-suite view financial and industrial analysts as influential forces on their companies' reputations.