China can lead West... Kaiser Kuo's Blog

"Don't look to the West, because the West doesn't have a clue." So says Don Schultz, professor emeritus-in-service at Northwestern University's Medill School of Journalism and author/co-author of 13 books on marketing and branding. For China, says Schultz, it's still early enough to find a new approach to deal with a world of simultaneous media consumption - a multitude of media forms all clamouring for the attention of the consumer.