Conducted by The Ingram Brand Company and Synovate and covering more than 1,000 consumers through CATI methodology, BAS found that six of the most admired brands in Beijing were domestic in origin - spirit brand Moutai took second place, Mengniu, fifth, with online portals Baidu, Sina and Sohu in sixth, seventh and ninth place, respectively. Wuliangye was number 10.
In Shanghai, Wuliangye finished fifth as the city’s top local performer, with Moutai, Baidu and Shanghai Volkswagen further back. Nokia however, remained the clear winner in both markets, along with strong performances from Nike, adidas and Sony.
“China brands are becoming more sophisticated, and there is an affinity and pride in their local brands,” said Wendy Lam, partner, The Ingram Brand Company.
She said the presence of Baidu, Sina and Sohu high in the ranks showed the changing face of the China consumer. “These are interactive brands and they’re marketing themselves well,” said Lam.
