IF Group, which was formed more than a decade ago, is a consortium of BTL units primarily handling liquor brands such as Chivas, Ballantines and Martell.
“We’re trying to move into ATL work to raise our company profile, which is exactly why we hired Wong,” said Jimmy Chong, managing director, IF.
In Singapore, Wong was creative group head at DDB working on accounts such as StarHub, Exxon Mobil and Philips Electronics.
