Media
Jul 22, 2008

Chiang replaces Payne as regional head of PHD

SINGAPORE - Omnicom Media Group's second agency brand PHD has unveiled Cheuk Chiang, the managing director of Melbourne agency CumminsNitro, as its new regional head.

Chiang replaces Payne as regional head of PHD

Chiang will replace Paul Payne in September, and joins with a brief to build on the foundation built by Payne and push PHD’s pioneering positioning.

He will report to Omnicom Media Group Asia-Pacific CEO Barry Cupples (pictured), who said: Chiang comes with a strong reputation in building business, understands the Asia-Pacific market and is incredibly driven. He also has a rare mix of operational skill and talent as a creative strategist that suits this role.

Chiang has managed brands such as Coca-Cola, Heinz, Kraft, Mars and Motorola over a 17-year career, most notably Asia Pacific Breweries’ beer portfolio during his time at Leo Burnett Singapore where he was regional account director.

Cheuk commented: In Europe and North America, PHD is famous for its pioneering work for clients. Our priority is to establish that reputation here.

 

Tags

Related Articles

Just Published

1 hour ago

Why Amul, India's favourite Dairy brand is pivoting ...

In this series, Campaign India speaks with Indian brands that set up operations in the country pre-independence and continue to dominate their space.

2 hours ago

Football, feminism, and 50+

Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.

2 hours ago

Captain Morgan introduces new 'Spice on' positioning

Global campaign a a precursor for brand activations later in the year.

2 hours ago

Should we be judging agencies on pitch wins?

New business is the easiest metric by which to judge an agency, but is it the healthiest?