Chiang will replace Paul Payne in September, and joins with a brief to build on the foundation built by Payne and push PHD’s pioneering positioning.
He will report to Omnicom Media Group Asia-Pacific CEO Barry Cupples (pictured), who said: Chiang comes with a strong reputation in building business, understands the Asia-Pacific market and is incredibly driven. He also has a rare mix of operational skill and talent as a creative strategist that suits this role.
Chiang has managed brands such as Coca-Cola, Heinz, Kraft, Mars and Motorola over a 17-year career, most notably Asia Pacific Breweries’ beer portfolio during his time at Leo Burnett Singapore where he was regional account director.
Cheuk commented: In Europe and North America, PHD is famous for its pioneering work for clients. Our priority is to establish that reputation here.