Anita Davis
Feb 12, 2009

Cheong set to take Ogilvy creative lead

ASIA-PACIFIC - Two-and-a-half months after Tham Khai Meng vacated his post as creative president of Ogilvy & Mather Asia-Pacific to assume the role of worldwide creative director, Ogilvy has selected Eugene Cheong (pictured) to fill the regional position.

Cheong set to take Ogilvy creative lead
The network has also announced the appointment of Peter Moss, who will return to Asia from Ogilvy’s New York office to take on the role of regional CD at OgilvyOne Singapore.

During his 20-year tenure at Ogilvy, Cheong was the agency’s regional head of copy for seven years. He has also been the creative group head at Ogilvy London. In Singapore, Cheong worked closely with Tham and attributes most of his success to his predecessor.

“Khai gave me perspective and a helicopter view of how the whole agency worked,” he said. “I learnt what’s important, what’s not, when to fight, when to run, when to speak my mind, when to hold my tongue.”
Campaign Asia

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