Emily Tan
Jun 22, 2011

Cheil Worldwide Seoul wins Cannes Grand Prix and two golds

CANNES - Cheil Worldwide Seoul continues to win big at Cannes with its 'Homeplus Subway Virtual Store' for Tesco Homeplus. The campaign was awarded a Media Grand Prix for 'best use of outdoor', and gold lions in the media and outdoor categories yesterday.

Cheil Worldwide Korea's Tesco campaigns dominates Cannes

On Monday, the campaign won two gold lions in the direct category.

The campaign, which was based on the consumer insight that tired and busy Koreans dreaded grocery shopping, centred around virtual stores for busy commuters in subway stations. The stores, which looked just like real stores, allowed shoppers to buy items by scanning codes with their mobile phones. After they had checked out, their groceries would arrive at their doorsteps as soon as they...

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