Cheil scoops Hyundai media AOR

Korean Auto manufacturer Hyundai has shifted its media AOR business from Madison Media to Cheil Communications in India. The account is estimated at about US$8 million, and had been with Madison for the last 16 months. According to Hyundai, the shift was promoted by an assurance from Cheil that the agency would limit the number of high-profile clients it handled to two - Hyundai and Samsung.