Chattterjee will oversee planning for key accounts Citibank, HP, Nestlé, L’Oréal, Cadburys and Sara Lee.
He joins from BBDO, where he helped establish the planning department in 2004. He has worked on KFC, Maxis Hotlink and Pepsico.
He joins from BBDO, where he helped establish the planning department in 2004. He has worked on KFC, Maxis Hotlink and Pepsico.
Chatterjee commented: “It will be an interesting journey ahead with Publicis, which has a very talented creative team and a very good mix of brands across categories.”
Shukri Rifaie, CEO of Publicis Malaysia, added: “Arindam and his planning expertise will add tremendous value to our agency. I believe his planning experience across categories in regional markets like India and in Malaysia will help sharpen our creative product and give us a strategic edge in building our clients’ businesses.”
