Chant stepped into the newly-created position last week, and will report to FCB New York chairman and chief creative officer Christoph Becker. Chant will be looking after a client list which includes Diet Coke, Kraft, Nabisco and Motorola.
"Everyone at FCB New York has a passion for doing great creative work across all mediums and, better still, they know what great creative ideas are," said Chant.
Chant quit Publicis Singapore in January after just one year as ECD, citing the departure of worldwide CD David Droga as one of the key reasons behind his move. Prior to joining Publicis in January 2005, Chant was founder and creative of independent Australian consultancy Born.
Chant maps role at FCB New York
Former Publicis Singapore executive creative director Rodd Chant is planning to take a three-pronged approach to his new role as executive vice-president and ECD of FCB New York.