Channel V refines talent quest
Star TV's music station Channel V has revamped its talent search competition to get more people watching and taking part, boosting the number of categories for the public to compete in and adding a new online component where people can upload their own performances as well as vote on others. <BR><BR> The competition, sponsored for the second year running by Nestlé's bottled water brand Pure Life, has replaced last year's format, a contest devoted to bands, with five categories: best pop song rendition, best original song, best duet, most humorous lyrics and best foreign song rendition. Entrants can either take part in an eight-city roadshow or submit their songs online by registering their details at a custom-made mini-site. People who don't wish to register can also vote by SMS. <BR><BR> The online initiative is a significant addition to last year's competition which focused mainly on TV and onground events, underlining a general move by Star to develop the online platform across all its properties.
