Changan Ford reviews China media

SHANGHAI - Changan Ford is believed to be reviewing its relationship with MindShare Shanghai, which includes the joint venture's Ford and Mazda brands in China's booming automotive market.

by | 01/10/2008

It remains unclear which other media agencies in China are involved, because of client conflict issues.

MindShare Shanghai MD Michelle Ko confirmed that the agency’s local Changan team had returned from a briefing session in Chongqing yesterday. She declined to comment further.

Changan Ford posed a 60 percent increase in wholesale deliveries in 2007.