Chan named S'pore 4As head

<p>Mr Bernard Chan has been elected president of the Singapore 4As, </p><p>and said one of his top priorities would be to double the association's </p><p>membership to about 180 agencies by mid-2001. </p><p><BR><BR> </p><p>Earlier this year, the 4As unveiled plans to allow full membership to </p><p>all marketing communications companies, including direct marketing, </p><p>interactive and PR companies. </p><p><BR><BR> </p><p>The 4As, however, has to date attracted just three interactive </p><p>agencies. </p><p><BR><BR> </p><p>There were still no takers from PR firms. </p><p><BR><BR> </p><p>But Mr Chan, who is also the managing director of DNC Advertising and </p><p>DNC Worldwide Partners, said that this was because the marketing </p><p>campaign had yet to formally get off the ground. </p><p><BR><BR> </p><p>The interactive chapter of the 4As is currently headed by Mr Russel </p><p>Cheng of Organic and Mr Chan told MEDIA: "This will help us open other </p><p>doors to drive our message home that the boundaries between disciplines </p><p>are disappearing." </p><p><BR><BR> </p><p>The association is still looking for an appropriate person to head up </p><p>the PR chapter, he added. </p><p><BR><BR> </p><p>"The marketing campaign will officially kick-off some time in the </p><p>summer, so hopefully we can create a positive awareness of our drive and </p><p>build up our membership numbers," he said. </p><p><BR><BR> </p><p>However, Mr Chan said there were no plans to drop the word 'advertising' </p><p>from the 4As name because he didn't think it would be a bar to </p><p>non-advertising agencies from joining. </p><p><BR><BR> </p>