Mr Bernard Chan has been elected president of the Singapore 4As,
and said one of his top priorities would be to double the association's
membership to about 180 agencies by mid-2001.
Earlier this year, the 4As unveiled plans to allow full membership to
all marketing communications companies, including direct marketing,
interactive and PR companies.
The 4As, however, has to date attracted just three interactive
agencies.
There were still no takers from PR firms.
But Mr Chan, who is also the managing director of DNC Advertising and
DNC Worldwide Partners, said that this was because the marketing
campaign had yet to formally get off the ground.
The interactive chapter of the 4As is currently headed by Mr Russel
Cheng of Organic and Mr Chan told MEDIA: "This will help us open other
doors to drive our message home that the boundaries between disciplines
are disappearing."
The association is still looking for an appropriate person to head up
the PR chapter, he added.
"The marketing campaign will officially kick-off some time in the
summer, so hopefully we can create a positive awareness of our drive and
build up our membership numbers," he said.
However, Mr Chan said there were no plans to drop the word 'advertising'
from the 4As name because he didn't think it would be a bar to
non-advertising agencies from joining.
