Challenger Mobile picks Tomorrow for B2B push

HONG KONG - Mobile technology developer Challenger Mobile Group has appointed The Tomorrow Group, a Hong Kong-based business-to-business agency, to promote the global launch of its mobile internet communication service to retailers, operators and digital businesses.

The service is designed to facilitate the installation of a mobile VoIP service into existing systems and will be available in a range of outlets including supermarkets, where customers will be able to by calling card-style subscription packages.

The initial campaign is due to roll out in August.

Other clients in the Tomorrow Group’s portfolio include Shell, Sony, Finnair, and Telecom equipment provider ZTE Corporation.