CF0 Asia to launch China spin-off in March '02

<p>HONG KONG: The Economist-owned regional business magazine CFO Asia </p><p>is launching a spin-off title in China. </p><p><BR><BR> </p><p>Due to be launched in March 2002, CFO China marks the Economist Group's </p><p>first ever non-English magazine venture in its history. </p><p><BR><BR> </p><p>Mainly managed out of Hong Kong, with offices and representatives based </p><p>in Beijing and Shanghai, the controlled circulation magazine will come </p><p>out quarterly to a readership of 10,000. Publisher Andrew Altmann said </p><p>the company had built up a database of readers for the past </p><p>two-and-a-half years, and the aim was to get the entire readership base </p><p>registered within the first year. </p><p><BR><BR> </p><p>"We've built the database from scratch, we've brokered lists, then </p><p>telemarketed them all; it's been a very long process," he said, adding </p><p>that the content would be original as opposed to repurposed editorial </p><p>from other international editions. "CFO China will be a new edition to </p><p>the CFO brand family," he said. "It won't be American editorial which is </p><p>translated into Chinese and then sold into China. We have journalists on </p><p>the ground in China, and stringers in Shanghai and Beijing." </p><p><BR><BR> </p><p>The two other major business titles of note operating within China are </p><p>Business Week and Fortune China. </p><p><BR><BR> </p>