Organised by Media magazine, the awards had a judging panel of 14 senior marketers and advertising and PR executives, led by chairman Dougal McGeorge, marketing manager at Heineken Hong Kong.
The judging process, which took place in Hong Kong, was marked by intense debate, with judges presenting compelling arguments to make their case.
The race for the platinum award was fought fiercely with the Transport Accident Commission, Victoria, Australia's long-running campaign 'Wipe off 5' developed by Grey Worldwide Australia and a Carabao Tawandang campaign by Far East DDB Bangkok also in the running for the top accolade.
After much deliberation and voting by secret ballot, Cerebos emerged as the clear winner for its 'recycling' campaign that encouraged consumers to collect the aluminum caps of Brand's products.
The three million caps collected were donated to the Thailand Artificial Leg Foundation, creating more than 60,000 artificial limbs.
One judge noted: "This was a mature category but the campaign created excitement. It gave back to the community and was linked to the caps so it also pulled in sales.
"The fact that people continued to send in caps well after the campaign was over suggested the brand loyalty went beyond the promotion period."
The results showed the campaign doubled sales and gained extensive public relations coverage on news and talk shows.
While judges found the integrated communications and loyalty campaign entries to be highly competitive, there were a number of categories, such as public relations, which lacked in strategy or in the quality of the submissions.
A complete list of the winners is available at Media's website at media.com.hk.