The review, which saw up to 12 agencies line up for the business - excluding incumbent DDB, also includes media, although sources indicate a decision on the media portion of the business will not be made until next week at the earliest. Koby Kwan, head of marketing for Cerebos Hong Kong was not available for comment, and agencies also declined to comment on the news.
Cerebos splits Hong Kong business between Grey and Publicis
HONG KONG - Cerebos Hong Kong has decided to split its two key brands following the conclusion of its review, with Grey Hong Kong to handle its Brand's Essence of Chicken product lines and Publicis taking Bird's Nest.
