Cerebos' media account was previously handled by MEC.
The food and healthcare company spends an estimated US$11 million a year on advertising, according to Nielsen.
Koh Joo Siang, general manager of Cerebos Malaysia, said that the brand was looking for an agency that could create business value via media creativity, new communication platforms, integration and efficiency.
The food and healthcare company spends an estimated US$11 million a year on advertising, according to Nielsen.
Koh Joo Siang, general manager of Cerebos Malaysia, said that the brand was looking for an agency that could create business value via media creativity, new communication platforms, integration and efficiency.
Koh added that Cerebos had invested “substantially in targeting youth” to reposition the brand as a “modern lifestyle choice”.
Cerebos Pacific’s principal activities are manufacturing, marketing, selling and distributing health supplements and food products.
The health supplements are marketed under the Brand's label and include products such as Essence of Chicken, Clam Essence and Bird's Nest. Food products include sauces, gravies, coffee, salt and other food products. The Group operates in countries including Thailand, Malaysia, Taiwan, Australia, and New Zealand.
Prashant Kumar, CEO of Universal McCann Malaysia, said: “Cerebos Malaysia is an incredible company - full of energy, positivity and entrepreneurial audacity. We are excitedly looking forward to this partnership.”
In January this year UM Malaysia scooped the $15 million worth media business of Telekom Malaysia., while in December last year it had won the media buying and placement for dairy brand Dutch Lady.
Last year Cerebos handed its media in Hong Kong to MindShare.
