According to sources up to 12 creative and media agencies have been invited, including TBWA, Ogilvy & Mather, JWT and Grey and two other agencies on the creative front, with media incumbent OMD, PHD, MindShare and Maxus lining up for media.
Creative incumbent DDB is reportedly not taking part in the review.
“Both of these key products need to be revamped and given a new strategic direction. We have been silent for a while, but it’s time for us to rethink our strategy,” said Koby Kwan, head of marketing, Cerebos Hong Kong.