A source close to the client said DDB, Leo Burnett and two other local agencies have been invited for the pitch presentation taking place today.
Center Parcs is in the process of laying its cornerstone in its site in Hanzhou, which will be a new water park with 5000 beds.
The brand has a European network of 20 holiday villages, incorporating a UK-based company, Center Parcs UK, which runs holiday villages in the United Kingdom and a sister enterprise, Center Parcs Europe, that operates in numerous locations in the Netherlands, France, Belgium, Germany and the UK.
The group is owned by US private equity group Blackstone, which acquired the operating business and Center Parc villages in 2006. According to a news article in the Financial Times on 9 February, Center Parcs is looking to raise US$1.6 billion to refinance debt and expand its business.
