Celestial Heights Hong Kong gears up for launch

HONG KONG - Celestial Heights, Cheung Kong's flagship luxury development at Ho Man Tin, is preparing to launch its first campaign since handing its creative business to BatesAsia in January.

BatesAsia has developed the corporate branding for the project, using a unicorn to represent rarity and elegance.

The five-month television, print and outdoor campaign will be rolled out in four phases.