The CMC logo consists of six red and green sticks, symbolising new buildings in the area, while the colours were chosen to reflect the Portuguese and Chinese colours respectively.
Fluid is also working on a campaign for the tourism and hospitality precinct, Fisherman's Wharf, which will include bars and restaurants.
"They're calling it the Lan Kwai Fong of Macau, and the area has been designed to replicate the success of the area in Hong Kong," said Simon Squibb, marketing director, Fluid Hong Kong.
Celebrate Macau consortium gets new logo by Fluid
Hong Kong creative shop Fluid Design & Marketing has developed the initial branding for Celebrate Macau Corporation (CMC), a consortium of stakeholders headed by Richard Feldman, which is building an entertainment district in Macau.
