These are the only awards to cover the entire
Asia-Pacific region. There are 18 categories.
CEI Asia Pacific will be sponsoring the category of
'Most Effective Use of Event Marketing'.
This will be awarded to the campaign that most
effectively uses an event, or series of events, to provide a brand experience to the target audience.
The category winner will be featured in a case
study in CEI Asia Pacific.
The competition is open to both clients and service
providers — the majority of CEI Asia Pacific's readers.
Entries must show the event was central to achieving results for the business.
In 2005, this category was won by American
Express for their free 'live sites' in Sydney and Melbourne during the Australian Open Tennis.
Amex hosted 300,000 people at the sites during
the event and the campaign generated 17 hours
of global brand exposure valued at US$2.4 million.
Judging will be based on strategy, creativity, execution and results.
Entries cost US$115 and must be submitted before
March 31. Awards will be presented on June 28 at the Grand Hyatt, Hong Kong.
For details, go to www.mediaeventsasia.com, or
call +852 3175 1944.
CEI sponsors marketing award
being sought for the Asian Marketing Effectiveness Awards 2006, which are being run by Haymarket Media, publisher of CEI Asia Pacific.
