CEI Asia Pacific wins broader recognition - Sep 01

CEI Asia Pacific has rapidly established itself as the market leader in conference, exhibition and incentive publishing and has become the only regional magazine in this sector to be awarded an independent verified audit of its circulation. The New York-based BPA audit guarantees CEI Asia Pacific is distributed to the same amount of individuals that is claimed by the publisher - a claim no other magazine in the sector can make. CEI Asia Pacific launched in October 2000 and is distributed ten times a year, by name, to an average circulation of 15,268 individuals. CEI Asia Pacific managing director Mr Tim Waldron said: "In Europe and America companies would not consider advertising in a magazine without an independent audit. "Unfortunately in Asia very few titles have this independent guarantee of circulation, therefore advertisers have no way of knowing their advertising is reaching as many individuals as the publisher claims." CEI Asia Pacific has also been appointed by Reed Travel Exhibitions to publish the official show daily newspaper for the region's largest industry trade show, AIME in Melbourne 2002. After pitches from other regional titles, CEI Asia Pacific was appointed for its quality editorial, design and reach in the marketplace. As CEI Asia Pacific reinforces itself as the market leader, it has also been selected by the Pacific Asia Travel Association (PATA) as its partner in a series of industry seminars (see story below). In another move showing the title's strength, additional copies of CEI Asia Pacific are now available in Singapore Airlines' first- and business-class lounges in Singapore and Hong Kong.