Cebu Pacific's Candice Iyog talks about fun, low-fare flying

HONG KONG - Cebu Pacific Air (CPA) was the region's first low-cost airline in 1996. Campaign Asia-Pacific met with the airline's vice-president for marketing and distribution, Candice Iyog, in Hong Kong recently for an update on how the airline is meeting the challenge of an increasingly competitive budget airline sector.

by Benjamin Li