CDG unveils high-society push for HighCliff

Hong Kong's Central Development Group has rolled out a new campaign for its luxury apartment complex, HighCliff. <BR><BR> Developed by Ogilvy & Mather Hong Kong, the burst is designed as a fresh approach to property commercials in Hong Kong, setting HighCliff apart from other high-end apartment buildings. According to O&M chiefs the creative specifically targets "the richest of the richest, foreigners and local couples who are high-fliers, senior level professionals and executives working in top conglomerates, at the pinnacle of their success".