CCTV denies disaster rate card

BEIJING - Chinese state broadcaster CCTV has denied reports it was attempting to sell advertising spots in its CCTV1 and CCTV News Channel's blanket coverage of rescue efforts after the May 12 earthquake in Sichuan that claimed an estimated 80,000 lives.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features