CCBF | What's Your Story | Hong Kong

The Climate Change Business Forum (CCBF) has launched a campaign to raise public awareness of the threat of climate change and to prompt Hong Kong corporations to work towards building a more environmentally friendly economy.

The 'What's Your Story' website focuses on exemplary measures taken in the interests of sustainability by major corporations such as HSBC, Hang Seng Bank, OOCL and Cathay Pacific. The site encourages companies to develop their own measures to counter the global warming issue. Visitors can upload their own ways of saving the environment, too.

Credits:
Project What's Your Story
Client Climate Change Business Forum
Creative agency Saatchi & Saatchi, Hong Kong
Creative director Leon Jacobs
Associate art director Karry Leung
Account manager April Wong
Digital agency wwwins Consultanting
Creative director Dwayne Serjeant
Senior art director Pete Williams
Scripting director Gemma Yung
Associate technical director Asa Choi
Senior information architect Harry Llufrio
Account manager Angela Chang
Agency telationship coordinator Lisa Yip
Flash developer Dylon Chua
Analyst programmer Alan Ho
Web developer Terence Chan
Quality assurance analyst Yolanda Shum
Exposure Print, online
| campaign