SINGAPORE: The winners of this year's Creative Circle Awards (CCA),
with Ogilvy & Mather in top slot, came as no surprise to the large
number of attendees after the event organiser accidentally emailed the
list to agencies two weeks ago.
The mistake was exacerbated when the results were posted on a community
website Redice.com for all to see.
The fiasco aside, O&M took the best of show prize for its work on
Guinness' "What's on your mind" campaign.
This plus the agency's work on the Churches of Love's "God" campaign and
some ads for entertainment portal Do Asia propelled it to the top of the
league with three gold, six silver and 24 bronze.
Saatchi & Saatchi, which topped the awards tally last year, came second
followed by Leo Burnett. Saatchi won three gold, seven silver and nine
bronze for its entries, including lobby organisation Smoke Free
Singapore, pub Brewerkz and real estate firm Prulink Realty. The few
entries that Saatchi submitted generally won an award, commented Chris
Kyme, FCB regional creative director, who was on the judging panel.
Work for unit trust Prudential Unit, frame making company Merlin and
charity Ocean Environment helped Burnett win one gold, three silver and
18 bronze prizes. Other winners included J. Walter Thompson (one gold),
Euro RSCG (two silver awards), Batey Ads (one silver and 11 bronze), BBH
(one silver and six bronze), OgilvyOne (one silver and five bronze) and
Crush (one silver and five bronze).
The night in pictures - p32.