The commercial draws on the attractive illusion of doubling your money in a year with zero risk. The dream eventually shatters with a narration on a Chinese proverb ‘Money does not fall from the sky’ (the equivalent of ‘Money does not grow on trees’ in English).
Credits:
Project Raising Awareness of Investor Fraud
Client China Banking Regulatory Commission
Creative agency Ogilvy & Mather, Beijing
Art director Hom Cai
Copywriter Kweichee Lam
Agency producers Jeff Wong, Charlie Wei
Production house JQK Productions
Exposure Television
