While the two credit cards will initially be available exclusively in Hong Kong and Taiwan, plans are reportedly underway to introduce the initiative to other markets in the region.
The scheme is the only one of its kind to enable members to automatically convert card spending into Asia Miles. Additional perks include worldwide access to 500 VIP airport lounges worldwide, unlimited access to the airline’s Plaza Premium Lounge for both basic and supplementary cardholders, and discounted fees for assorted services offered by the airline and Asia Miles.
YC Koh, general manager of American Express Hong Kong, described the move as a milestone for the credit card company, pointing out that affluent frequent travelers were its core customers. He added that Hong Kong and Taiwan were key markets for the brand.
The unveiling will be supported by a new campaign, which rolled out in the target markets today.
Cathay Pacific’s agreement with Citibank is believed to have ended due to excessively high marketing costs and pressure on margins.
We decided it would be more rewarding for our customers if we worked with American Express, said Dominic Purvis (pictured), general manager of the airline’s loyalty programmes, Purvis is currently in transition to a new role as general manager of environmental affairs at the Swire Group-owned company.
Cathay Pacific and AmEx unveil co-branded card for Hong Kong and Taiwan
HONG KONG - Cathay Pacific has entered into partnership with American Express to launch two premium co-branded credit cards in Asia-Pacific, following the decision to end its co-brand relationship with Citibank last month.
