The development comes shortly after Cass ended its seven-year relationship with Welcomm Publicis after a first round that included the Publicis Groupe agency and TBWA Korea. McCann Erickson representatives declined to comment while Cass Beer did not respond to request for comment.
Cass poised to select McCann Erickson Korea
SEOUL - McCann Erickson Korea is expected to take Korean beer brand Cass' US$8 million creative assignment, following a final-round shootout against the highly-fancied Cheil Communications.