CASE STUDY: Students encourage working adults to live beyond the office

Final year communications students from the Wee Kim Wee School of Communications and Information in Nanyang Technological University (NTU) launched an alternate reality game campaign entitled ‘Operation Corporate Zombie ACTIVE Resistance' (C.Z.A.R), in February. It was sponsored by various corporations and grants such as Health Promotion Board and the Haw Par Foundation.

by Racheal Lee