The Work
Benjamin Li
Jun 28, 2012

CASE STUDY: Sony Mobile puts new Xperia smartphone launch in Facebook fans' hands

To launch the 'Made of imagination' platform of its new Sony smarthphone in an unconventional way, Sony Mobile handed the power to its Facebook fans and let them to decide when the Sony Xperia miro fun social smartphones should be launched.

Sony Mobile lets Facebook fans to decide the launch date of its new smartphone

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