CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters

By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now