Case study - Orton Gillingham Centre

What's remarkable about this campaign is not only what it achieved, but the fact that it was executed on a budget of less than US$3,000. Orton Gillingham Centre in Singapore is a private school for students with dyslexia or other learning difficulties. The centre, which helps children and adults with English and mathematics,was established in March last year. It launched a search engine marketing campaign in June to raise brand awareness of the centre among the niche audience of people seeking information on dyslexia. The centre is also a source of information on the condition, and it sees public education as part of its mission.