CASBAA TV Upfront Singapore Screenings

Pay-TV was top of the agenda at CASBAA’s inaugural TV Upfront – The Singapore Screenings on 13 December 2011 at the Goodwood Park Hotel, Singapore. In association with Campaign Asia Pacific, and led by CASBAA’s Asia TV Advertising Coalition (ATAC), the luncheon and half-day networking was organised to promote pay-TV as an effective promotional tool for companies looking to maximise marketing budgets. In attendance were a number of media buyers and agency heads, the objective,