As one of the world’s largest retail promotions agencies, Integer will draw on its experience in the US, where it works with clients such as Procter & Gamble and Corrs, to assist Carrefour in its positioning and in developing print and in-store campaigns.
David Hunt, managing director of Integer China, described the appointment as a “fantastic win” for the Omnicom agency, adding that it had only established a presence in China in June last year.
Hunt said that work for Carrefour was already underway, but was unable to provide details as to what form the initial project would take.
