The agency is tasked with improving Carrefour’s online capabilities in China, including revamping its website, developing online campaigns and maintaining the supermarket’s e-shopping site.
In addition Euro will specifically address brand equity and member loyalty in the online space. Carrefour is a major client for the Euro RSCG in France and other European markets. “As one of the country’s best retailers, Carrefour is in a unique position to maximise digital marketing opportunities, and we are excited to be the agency selected to do this,” said Euro RSCG Greater China CEO Richard Tan.
In addition Euro will specifically address brand equity and member loyalty in the online space. Carrefour is a major client for the Euro RSCG in France and other European markets. “As one of the country’s best retailers, Carrefour is in a unique position to maximise digital marketing opportunities, and we are excited to be the agency selected to do this,” said Euro RSCG Greater China CEO Richard Tan.
