Carlsberg's 'Global relaunch' event

Carlsberg held its 'Global relaunch' event on 6 April at the ArtScience Museum located at the Marina Bay Sands in Singapore. The beer brand launched its new brand positioning and new tagline 'That calls for a Carlsberg!' to target a younger more dynamic market, speaking to them in their language, inspiring them to do the right thing and live each day to the fullest.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now