Carlsberg's 'Global relaunch' event

Carlsberg held its 'Global relaunch' event on 6 April at the ArtScience Museum located at the Marina Bay Sands in Singapore. The beer brand launched its new brand positioning and new tagline 'That calls for a Carlsberg!' to target a younger more dynamic market, speaking to them in their language, inspiring them to do the right thing and live each day to the fullest.