Carlsberg reviews creative in Malaysia

KUALA LUMPUR - Carlsberg Malaysia is reviewing creative duites for its flagship Green Label brand, pitting incumbent Naga DDB against McCann Erickson and Euro RSCG.

A source said that the brand is seeking to refresh its image.

Naga DDB has handled the bulk of the Carlsberg account in Malaysia for the last three years, although Euro has been retained for project work.