The Danish beer brand currently works with the Omnicom agency in a number of other markets and the Malaysian account is slated to move on 1 August. A result on Carlsberg Malaysia's creative pitch is still pending.
Ole Nielsen, GM of Carlsberg Malaysia, explained: "OMD has so far exemplified a great passion for our business, thorough understanding of the consumer and the category, and has proactively shown clear strategic thinking and direction. At the same time, we also extend our appreciation to Carat for the close cooperation and services provided during their contract with us."
Andreas Vogiatzakis, MD of Omnicom Media Group Malaysia, added: "With its strong values and a results-oriented approach, Carlsberg Malaysia is poised to be the dominant player in the Malaysian beer market."
OMD is proud to be Carlsberg's preferred strategic partner and a catalyst to achieve this vision, and is fully geared and committed to deliver the strategic integrated solutions that Carlsberg needs through its path to success."
Carlsberg moves to OMD in Malaysia
KUALA LUMPUR - Carlsberg has shifted its estimated US$4.5 million media account from Carat to OMD in Malaysia without a pitch, a move that aligns OMD with Carlsberg globally.
