Carlsberg links with Planet Ads

SINGAPORE - Carlsberg has appointed Planet Ads for an end-of-year launch campaign, after the beer maker parted ways with DDB in September.

by | 11/28/2006

Local PR agency, August Consulting, will handle communications chores.

According to a spokesperson for Carlsberg, DDB's year-old retainer ended because the agency was vying for the local Tiger business.

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